Privacy Policy

Last updated: August 2020


This Privacy Policy explains the type of Personal Data we collect when you use The Masked Gifter’s website, mobile application and services (“Services”), how we collect, use and protect this Data, who we might share it with, and how you may access and correct this Data at any time.


At or before the time we collect Personal Data from you, we will take practical steps to ensure you are aware of: a) the purposes for which the Personal Data is collected and used; b) the classes of persons to whom we may transfer the Personal Data; c) whether it is obligatory or voluntary for you to provide the Personal Data; d) if it is obligatory for you to provide the Personal Data and the consequences for you if Personal Data is not provided; e) your rights to request access to and to request the correction of the Personal Data; and f) the contact point to whom such request may be made.

Why We Collect Personal Data


We will only collect Personal Data that is necessary for and directly related to the following purposes:


  1. To provide and operate the Services;

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Users with general or personalised service-related notices and promotional messages;

  4. To create aggregated statistical data and other aggregated and/or inferred non-personal information, which we or our business partners’ may use to provide and improve our respective services; and

  5. To comply with any applicable laws and regulations.


We will only collect Personal Data by lawful and fair means. It is not obligatory for you to provide your Personal Data, but in failing to do so, we may be unable to provide the Services to you.

The Personal Data We Collect


When you submit a form or enquiry or conduct a transaction on our website, as part of the process, we will collect Personal Data such as your name, address, phone number and email address. Your Personal Data will be used for the specific reasons stated herein only.


We receive, collect and store any Personal Data you enter on our website, provide to us in any other way, or information we collect based on actions you take whilst using our website. We collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history.


We may use software tools to measure and collect non-personal information such as session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We may also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

How We Store, Use, Share and Disclose Your Personal Data


Due to the nature of our business, we may transfer Personal Data to parties located inside and outside of Hong Kong, such as third-party gift vendors, our online platform provider and shipping service providers. Where such a transfer is performed, it will be done only for the purposes stated herein and in compliance with this Privacy Policy and the applicable law.

We will take practical steps to ensure that the Personal Data we collect, use or disclose is accurate, complete and up to date, having regard to the purpose (including any directly related purpose) for which the Personal Data is or is to be used. You may contact us at any time for details on how you can obtain and correct any Personal Data relating to you that we may hold.

We will retain your Personal Data for only as long as is necessary for the purposes set out in above as well as for compliance with all statutory and regulatory requirements in Hong Kong concerning the retention of Personal Data. We will take reasonable steps to destroy or permanently de-identify Personal Data if it is no longer needed for such purposes.

Our company is hosted on the platform. provides us with the online platform that allows us to sell our services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.


Unfortunately, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any Personal Data you might have with us has been compromised), please immediately notify us.

How We Communicate With Our Site Users

We may contact you to notify you regarding the Services you have purchased with us, to troubleshoot problems with your payment (e.g. membership service), to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company or promotions, or as otherwise necessary to contact you to enforce our User Agreement, applicable laws and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.


We may use some of the Personal Data we collect to send marketing material to our Users, but only in accordance with applicable law. If we intend to use your Personal Data for direct marketing purposes or provide your Personal Data to third parties for direct marketing purposes, we will inform you of that at the time we collect your Personal Data. We will provide you an opportunity to opt out of receiving direct marketing materials at that time. If you don’t opt out at that time but later decide you no longer wish to receive direct marketing, you may ask us to further cease any direct marketing by contacting us at     

How We Use Cookies and Other Tracking Tools


Cookies are used on our website to provide a great experience for our Users, to monitor and analyse the performance, operation and effectiveness of our website platform, and to ensure our platform is secure and safe to use.


The following links explain how to access cookie settings in various browsers:

To opt out of being tracked by Google Analytics across all websites, visit this link:

Questions, Amendment or Withdrawal of Personal Data


If you have any questions, or would like to access, correct, amend or delete any Personal Data we have about you or if you do not want us to use your Personal Data anymore, you are invited to contact us anytime at


Privacy Policy Updates

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this Policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.